Some of the most influential business leaders in the world don’t write their own ideas - usually they are full of ideas, but have no time as they run from airports to taxis to hotels.
They talk - then someone like me turns those ideas into something worth reading.
I’ve written speeches about technology for political leaders in the UK - and beyond.
I’ve helped CEOs explain complex ideas in simple, credible language.
I’ve even written jokes about the moon for Neil Armstrong.
That’s the work I do. I’m a ghost.
I don’t focus on building a personal brand - I don't need to.
I build yours.
I don’t chase visibility.
I make sure your ideas are the ones that get seen - by your clients, analysts, journalists, and the AI your clients are using to find who they should buy from.
Content creation used to be a “nice-to-have” function of marketing. It looked great to show you had ideas, but it was easy to cut back on publishing ideas when the budget was tight.
But now the rules have changed.
If your ideas aren’t published, they don’t exist. You don’t exist. Nine out of ten B2B buyers are starting their journey to finding a supplier by asking AI for ideas - to build a shortlist or to find specialists in specific areas. Forrester Research has been telling the world this story for over a year.
If the AI can’t see your ideas then it can’t recommend you. And that means you’re not on the vendor shortlist that any AI will out together.
Listen to my CX Files podcast from April 2026. Here you can directly hear the story of a business owner being called by potential clients. When he asks how they know about his company, they all respond: “ChatGPT recommended you…”
So I work with senior leaders - CEOs, founders, and commercial sales leaders - who need to say something original, credible, and impossible to ignore.
Not generic content.
Not AI-generated slop or filler. You can pay interns to churn out articles on ChatGPT, but they will all be ignored because they are not offering original insight.
Not box-ticking articles nobody will ever see.
Not “thought leadership” written by committee.
Real ideas.
In a voice that sounds exactly like the person at the top. You.
Before I focused entirely on ghostwriting, I built a global reputation as an analyst covering technology and customer experience.
I’ve published 28 books (the ones in my name). I have 3 in production. One book was published by the UN. One was published by the British Computer Society. They have been reviewed by journals such as the FT and Economist.
I've written for the BBC, Reuters, and the Financial Times.
I've worked with the United Nations across Asia and Africa.
I've advised several governments and taught MBA students in the UK as a visiting professor.
I co-host the CX Files podcast (400+ episodes, global top 5%) with Peter Ryan.
All of that still matters, but it’s context - it reassures you that I can help.
The real work I focus on primarily is this:
You talk about your industry and the problems facing your clients.
I listen.
Then I write what you meant to say.
CC Photo by: Sabina Music Rich
SubStack: https://substack.com/@markhillarysp
CX Files Podcast: https://cxfiles.libsyn.com/cxfiles